Fruitlife: website visibility increased by 20.8%

Fruitlife is a leading supplier of frozen fruit and fruit puree, with an impressive range of 36 types of fruit and 65 fruit puree variants. With their own cold store in Babberich, they supply products to pastry chefs, bakers, restaurants, ice cream parlours, caterers, brewers and industrial users. Because most of their sales take place via their website, it is essential for Fruitlife to be well visible in search engines such as Google. An effective SEO strategy is therefore crucial to their success.

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Fruitlife: website visibility increased by 20.8%

700% Increase in enquiries

20.8% Visibility increased

65.1% Increase within Google

The start of Fruitlife

Effective SEO strategy for sustainable growth

Fruitlife is a specialist in frozen fruit and fruit puree, serving a broad range of clients within the foodservice and industrial sector. Because many of their clients search and buy online, it is essential to be well visible in search engines such as Google. That is why a comprehensive SEO strategy was developed, focused on both technical optimisations and content strategy. The goal was to make the website easier to find and to increase customer engagement, which resulted in higher conversion.

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Approach

An integrated SEO strategy for sustainable growth

The collaboration between Fruitlife and Addmark is more than just an SEO project: Addmark has grown into a strategic partner that manages the full online visibility and growth of Fruitlife. How do we approach this? We do this in 5 clear steps that ensure continuous improvement of search results and customer interaction.

We started with a thorough SEO analysis of the current website and carried out a baseline measurement to map current performance. This helped us identify the key areas for improvement for both the technical and content aspects of the website.

Based on the findings from the analysis, we implemented technical optimisations, such as improving load speed, resolving error messages and optimising the mobile version of the website.

In addition to technical improvements, we optimised the content of the website by integrating relevant keywords and improving the structure of the website. This increased search engine optimisation and improved the user experience.

We set up a link building strategy to increase the authority of the website. By obtaining strategic backlinks from relevant and reliable websites, we strengthen the position of Fruitlife in search results.

SEO is a continuous process. That is why we keep monitoring the performance of the website and optimise the keywords, content and technical aspects of the website to safeguard visibility and increase customer engagement.

Based on the findings from the analysis, we implemented technical optimisations, such as improving load speed, resolving error messages and optimising the mobile version of the website.

Results and lasting growth through continuous optimisation

A better performing website for greater customer growth

After several months of intensive collaboration, Fruitlife has achieved impressive results. The website achieved an increase of 700% in the number of enquiries via the website, and the visibility of the website has increased by 20.8%. The position in Google for important search terms has improved by 65.1%, and website traffic has increased by 400%, resulting in more customer interactions. Thanks to the technical improvements, the website is more user-friendly, which has positively influenced the customer experience. Fruitlife now has a solid SEO strategy that helps them remain well visible online and further accelerate their customer growth.

“No tight suits, just relaxed vibes. Together we harvest success, make an impact and bring the best of marketing and IQF fruit puree together in a flavourful collaboration.”

Tonny Heijink Operations Manager