More than 200 conversions in Q1 2025 thanks to Performance Max campaigns

At Piet Vogelaar Business Rent car hire company, you can find a very wide range of hire cars. Over the years, Business Rent has become a household name in Zeeland when it comes to hiring cars, passenger vans, vans and lorries, trailers and wheelchair-accessible buses. Since 1999, the car hire company in Goes has offered high quality service at very reasonable prices in Zeeland and beyond.

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More than 200 conversions in Q1 2025 thanks to Performance Max campaigns

202 conversions in one quarter

Average CPC of just €0.37

Higher relevance through smart targeting

About Piet Vogelaar

Targeted growth with Performance Max campaigns

Piet Vogelaar wanted to improve his online acquisition and generate more qualified leads for his services. Despite running campaigns, results were not optimal and there was room to advertise more efficiently within a limited budget. Together with Addmark, a targeted approach was chosen in which the campaign structure was optimised and the focus shifted to conversions and maximum impact within the available budget. By deploying Performance Max campaigns combined with targeted search campaigns, a stable stream of conversions was achieved.

In Q1 2025, Piet Vogelaar achieved more than 200 conversions. Thanks to continuous optimisation based on real-time data, the campaigns became increasingly smarter and more relevant, leading to higher engagement from potential customers. Not only did the number of leads increase, but the quality of these leads also improved, making the conversions more effective.

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Approach

Targeted advertising

With a clear strategy, smart choices and constant optimisation, we ensure that your campaigns not only get off to a good start but keep performing. Our approach is all about results, and we're happy to explain it in four steps.

A successful Google Ads campaign always begins with insight. We first get to know your business, the industry you operate in and, of course, your specific goals and wishes. Is it about lead generation, sales, visibility or strengthening your brand position?

We then analyse who your ideal target audience is, how they behave online and which channels are best suited to reach them. Based on these insights, we draw up a plan in which we determine which types of campaigns to deploy (for example Search, Display, Video or Performance Max) and how to distribute the available budget most effectively.

This phase lays the foundation for a campaign that isn't just about clicks, but about actual results.

Once the strategy is clear, we start building the campaigns. We set up the structure, write powerful and appealing ad copy and select targeted keywords or audience segments.

For Performance Max campaigns, we combine various campaign assets, such as images, videos, headlines and descriptions, so that Google can automatically assemble the best combinations for each user.

We also ensure the right connections with conversion tracking, so that from the very first moment we have insight into the actual effect of each campaign. We take variation, relevance and consistency into account, so that the ads match the expectations and needs of your target audience.

By building the campaigns in a technically sound and smart way, we lay the foundation for optimal performance.

Once the campaigns have gone live, the process of continuous measuring, learning and improving begins. We monitor ad performance daily: how many clicks are they generating, how many conversions follow, and where can we improve? Based on these insights, we make targeted adjustments. Think of tweaking bid strategies, adding or excluding keywords, optimising ad copy or refining audiences. With Performance Max, we use machine learning data to discover which combinations of campaign assets and channels perform best.

By actively optimising, we not only improve the efficiency of the advertising budget, but also ensure that campaigns keep adapting to changing customer behaviour and market conditions. Growth is therefore not a matter of chance, but the result of smart, ongoing optimisation.

We believe in transparency and collaboration. That's why we provide you with clear reports that not only contain the figures, but also explain what they mean. We show which campaigns are making the most impact, which adjustments we've made and where growth opportunities still lie.

In addition to the monthly reports, we regularly discuss progress, looking together at new opportunities to get the most out of your Google Ads campaigns. Think of expanding into new markets, deploying additional campaigns or optimising landing pages to achieve even more conversions.

By linking our insights to concrete advice, we ensure that your online marketing keeps developing, with one clear goal: achieving sustainably better results.

This phase lays the foundation for a campaign that isn't just about clicks, but about actual results.

Once the strategy is clear, we start building the campaigns. We set up the structure, write powerful and appealing ad copy and select targeted keywords or audience segments.

For Performance Max campaigns, we combine various campaign assets, such as images, videos, headlines and descriptions, so that Google can automatically assemble the best combinations for each user.

By building the campaigns in a technically sound and smart way, we lay the foundation for optimal performance.

By linking our insights to concrete advice, we ensure that your online marketing keeps developing, with one clear goal: achieving sustainably better results.

Targeted advertising, stable growth

Smart deployment, maximum impact

After restructuring the campaigns, keywords were refined, audiences sharpened and budgets smartly distributed across the best-performing elements. The combination of Performance Max and targeted search campaigns meant Piet Vogelaar was visible at multiple points in the customer journey. Potential customers were thus better reached and activated more often to get in touch.

This data-driven approach and continuous optimisations created a stable stream of qualified leads. The campaigns now not only perform more efficiently, but also form a solid basis for further online growth.

"A great collaboration in which Addmark proactively optimises and keeps surprising us with smart solutions. That's how our online results keep growing."

Piet Vogelaar Owner