Industry · Automotive

RevOps for dealers & aftersales

Your leads are spread across locations, brands and a DMS that does not talk to your CRM. We bring sales, leasing and the workshop together in one HubSpot, so you can steer on what actually comes in.

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95%

of car buyers research online before visiting the showroom

automotive companies build with us

5+ yrs

HubSpot Platinum Partner

Sound familiar?

The bottlenecks that always come back in automotive

Leads fragmented across locations and brands

Every location works slightly differently, and requests come in through portals, the configurator and the phone. Nobody sees the total picture.

No view from online to showroom

You do not know which website enquiry eventually leads to a sale in the showroom. Marketing budget is spent blind.

Aftersales separate from sales

The workshop is steady revenue, but that data sits in the DMS and is not linked to the sales and marketing history.

Duplicate contacts from a DMS alongside the CRM

The same customer appears several times in different systems. Segmentation and follow-up become unreliable.

What RevOps solves here

From separate systems to one manageable whole

Not another CRM, but the engine under sales, rental and aftersales. Concretely:

Sales

All enquiries in one pipeline, routing by location and brand
Test drive and quote requests assigned automatically
Online to showroom attribution made visible

Leasing & rental

A separate pipeline with its own stages and durations
Contract renewal as a recurring sales moment
Insight into utilisation linked to demand

Aftersales

Workshop data linked to the customer history
Servicing and MOT as automatic follow-up
Upsell based on vehicle and usage

How we set it up

Concrete in HubSpot, not in theory

This is the setup a generic HubSpot partner will not simply deliver, because it demands the reality of automotive.

Multi-location routing

Leads land automatically with the right location and account manager, while you keep the full overview at group level.

Pipelines per revenue model

Sales, leasing/rental and aftersales as separate pipelines with their own stages, forecast and reporting.

DMS integration

Vehicle, order and workshop data from the DMS into HubSpot, deduplicated at contact and company level.

Stock-driven marketing

Used car and stock feeds linked to campaigns, so marketing moves with what is actually on the forecourt.

Proof

We already do this, in automotive

Real cases from the sector, no stock photos. Every project delivered by a HubSpot-accredited team.

Van Tilburg-Bastianen

From data to action: one RevOps engine across all locations.

Lees de case

Piet Vogelaar Business-Rent

200+ conversions in one quarter with Performance Max.

Lees de case

Groosman Bedrijfswagens

A strong new website and a recognisable brand identity.

Lees de case

Our account managers are notified automatically when action is needed. That makes our work faster, more focused and above all smarter.

Tijn van Drunen · Van Tilburg-Bastianen

Frequently asked questions

Frequently asked questions about HubSpot for automotive

The questions dealers, rental companies and aftersales teams ask us most often.

Does HubSpot work for car dealers and dealer groups?

Yes. We set HubSpot up for multiple locations and brands, with lead routing per location and a full overview at group level. Sales, leasing and aftersales run in separate pipelines within the same system.

Can HubSpot integrate with our DMS?

Yes. We connect vehicle, order and workshop data from your DMS to HubSpot and deduplicate at contact and company level. That way the same customer no longer sits in several systems at once.

How do I see whether an online enquiry leads to a sale in the showroom?

We set up attribution from the first website enquiry through to the deal in the showroom. That shows you which channels and campaigns really produce sales, not just clicks.

What does a RevOps project cost for an automotive company?

That depends on the number of locations, brands and integrations. We start with a Maturity Scan that maps your situation and gives you a concrete set of priorities with an estimate, before you commit to anything.

How long does implementation take?

We work in phases. Within a few weeks the foundation is in place: data model, pipelines and the first integration. After that we build out, so you see results quickly instead of a big bang after months.

Do you cover marketing and aftersales as well?

Yes. Aftersales is recurring revenue: we link workshop data to the customer history and set up servicing and MOT as automatic follow-up. Marketing moves with your stock.

Independently assessed by HubSpot

Verified. Not claimed.

Our way of working has been reviewed and accredited by HubSpot itself. A hallmark on onboarding, platform and content, not a marketing promise.

Platinum Solutions Partner

5+ years

Partner tier based on proven client results and managed HubSpot revenue.

Onboarding Accredited

Accredited

A proven approach to getting organisations live on HubSpot.

CRM Implementation

Accredited

Verified CRM build: data model, migration and processes.

Content Hub

Accredited

Verified expertise in content and CMS setup on HubSpot.

RevOps for dealers & aftersales

Leads fragmented across locations and brands

No view from online to showroom

Aftersales separate from sales

Duplicate contacts from a DMS alongside the CRM

Sales

Leasing & rental

Aftersales

Multi-location routing

Pipelines per revenue model

DMS integration

Stock-driven marketing

Van Tilburg-Bastianen

Piet Vogelaar Business-Rent

Groosman Bedrijfswagens

Frequently asked questions about HubSpot for automotive

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