Difficult vacancy to fill? Four qualified candidates within 14 days

With years of experience in payroll administration, HR support, legal advice and absence and occupational health services, PersonPlus makes sure entrepreneurs can do what they are good at: running their business. But even for experts it is sometimes a challenge to find the right people. Especially in a tight labour market.

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Difficult vacancy to fill? Four qualified candidates within 14 days

A well thought out approach from A to Z

Smart use of the network

Creative work that stands out and fits the brand

About PersonPlus

Hard to fill vacancy? No problem

PersonPlus wanted to fill an open vacancy for a payroll administrator. Despite earlier efforts, the number of quality responses stayed low and time was running out. Together with Addmark, a well thought out approach was chosen in which the vacancy text was optimised, the campaign was strengthened visually and both organic and paid reach were used to address the right target audience.

Through the use of a LinkedIn Bomb combined with targeted adverts on Facebook and LinkedIn, a great deal of visibility was generated in a short time. Within 14 days, four suitable candidates came forward. Two months after the start of the campaign, the vacancy was successfully filled.

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Approach

Targeted campaigns for measurable success

With a structured approach and precise planning, we always get the best result from our paid social campaigns. By carefully planning every phase, from strategy to optimisation, we make sure the advertising budget is deployed efficiently and the objectives are achieved. How do we do that? We explain it in 5 essential steps.

A successful paid social campaign starts with strong strategic preparation, which lays the foundation for achieving the goals. First the objectives are defined, such as increasing brand awareness, driving engagement or generating leads.

Next we analyse the target audience to gain insight into their characteristics and online behaviour, so the campaign can be aligned accordingly. Based on these insights, Addmark selects the most suitable social media channels and we set the advertising budget and the KPIs, so performance can be continuously optimised.

With a clear strategy on the table, Addmark starts creating strong campaign content. We develop a powerful concept and a message that fits the target audience and the campaign goals.

This includes designing visual content such as images, videos and carousels that grab attention. We also write compelling ad copy with the right tone and call to action to reach the target audience effectively.

After the campaign is created, the technical implementation follows, in which everything is prepared for launch. The campaign structure is carefully set up, with ad accounts, campaigns and ad groups that fit the strategy.

Next we set up targeting with demographic data, behavioural targeting and lookalike audiences to reach the right people. Finally, we implement tracking tools such as the Facebook Pixel and UTM tags, so performance can be measured and optimised accurately.

As soon as the adverts go live, monitoring starts to track performance accurately. Every week we analyse budget spend, Click-Through Rate (CTR), conversion rates and other KPIs. Where needed, we adjust the campaign by optimising adverts, shifting budgets or adjusting targeting settings for the best result.

Once the campaign is running, Addmark analyses the data to identify opportunities for optimisation. Based on A/B tests, target audience analyses and advert performance, we make targeted improvements. Regular reporting provides insight into the results and helps refine the strategy. This way, we make sure every new campaign cycle becomes more effective and more efficient.

With a clear strategy on the table, Addmark starts creating strong campaign content. We develop a powerful concept and a message that fits the target audience and the campaign goals.

From job description to powerful campaign

Strategic recruitment, fast results

What started as a difficult vacancy became an opportunity to strengthen the PersonPlus employer brand. Together with Addmark, not only was the vacancy text optimised, but we also looked at how the role could be positioned more attractively for the right target audience.

By carrying the recognisable visual style of PersonPlus through into every expression, the campaign got a professional and consistent look and feel. Through a mix of employee activation, smart targeting on LinkedIn & Meta and strong content, not only was reach built up, but genuine interest was also sparked among relevant candidates

"Thanks to Addmark’s approach, our recruitment campaign got a huge boost. We not only reached more candidates, but also the right ones!"

Jessica Torcque-Baas HR Manager