MARKETING

Visible in Google. Cited by ChatGPT.

Search traffic is shifting across three worlds at once: classic SEO for Google and Bing, AEO for AI Overviews and featured snippets, GEO for citations in ChatGPT, Perplexity and Gemini. We build content clusters that work in all three and stay alongside you for at least twelve months. SEO is not a sprint, it is an investment with a learning curve of one to two years.

Book a call Take the Maturity Scan first

Three search worlds

01
SEO Classic rankings in Google and Bing. Technical foundation, topic clusters, on-page.
02
AEO Featured snippets, AI Overviews. Question-and-answer structure, schema markup.
03
GEO Citations in ChatGPT, Perplexity, Gemini. Writing that earns sources, formatting that gets cited.

The observation

Search is changing faster than at any point in the past 20 years.

According to Gartner (2025), 60% of Google searches now end without a click, and 79% of B2B buyers use ChatGPT, Perplexity or Gemini in their research phase. Relying on classic SEO alone means being invisible in half of the buying conversation. We do it differently: we build content that ranks in Google, in AI Overviews and in chat citations at the same time. Four patterns we see in every SEO engagement today.

Zero-click grows, traffic shrinks

AI Overviews answer the question before anyone clicks a link. Brands not in the overview lose traffic even at rank 1, and have to compensate with paid campaigns. Classic SEO reporting makes that loss invisible.

ChatGPT and Perplexity are the new Google

B2B buyers ask their research questions in a chat interface. Brands that are not cited do not make the shortlist, and that shortlist shows a brand name, not a ranking position.

AI spam content ranks worse and worse

Generic AI content is being dropped from the index after Google's Helpful Content updates. LLMs like ChatGPT and Perplexity reward depth, original perspective and clear source attribution. That starts with good content marketing with a point of view.

Topical authority carries more weight

A loosely themed blog about everything no longer works. Pillar clusters with depth per topic are the way to come back in both SERPs and LLM answers.

Approach

From scattered blogs to a cited cluster.

First month for audit and topic research, then a fixed cluster cycle with monthly production and quarterly recalibration. SEO is an investment with a learning curve of one to two years, typically part of a RevOps-as-a-Service retainer. We stay alongside you.

01 Month 1

Audit and topic research

Technical SEO foundation, content audit, keyword and topic research. Plus a baseline measurement of how your brand appears today in ChatGPT and Perplexity.

Wat je krijgt audit report and cluster plan for two to three topics.

02 Month 2-3

Cluster architecture and first pillar

Pillar page with eight to twelve supporting articles per topic. Schema markup, internal linking, AEO-friendly Q&A blocks for citation.

Wat je krijgt first pillar cluster live, with technical foundation.

03 Per month

Content execution and monitoring

Two to four new articles, ranking monitoring in Search Console, AI citation checks in ChatGPT and Perplexity. Sharpening existing work.

Wat je krijgt monthly report with rankings, citations and publications.

04 Per quarter

Expand the cluster or add a new pillar

Double down on the topic gaining traction, or open a second topic. Adjust strategy based on Search Console and LLM visibility data.

Wat je krijgt quarterly calendar with a new pillar or cluster expansion.

Who helps you

Three specialists on your clusters.

SEO in 2026 requires strategy, depth and technical skill. From the first session you sit at the table with your SEO consultant, your content owner and your strategist.

Kim Loonen

Consultant & online marketer

Owns the SEO strategy. Builds pillar clusters, topic maps and monitors rankings and AI citations. Moves between content, technology and HubSpot CMS.
Dante Zwanenburg

Content & Ads specialist

Writes the pillar pages and supporting content. Specialist in content with depth, sharp hooks and original perspective. No AI fluff.
Carel Schrier

RevOps Lead / Strategist

Sparring partner on topical authority and topic prioritisation. Ensures the SEO investment connects to pipeline goals and does not drift off as an isolated marketing island.

Case · B2B mid-market

From scattered blogs to a pillar cluster that ranks in Google and gets cited by ChatGPT

A B2B tech client had been publishing scattered blogs for three years without a pillar structure and without a demand generation frame. Rankings dropped after every Google update, AI Overviews cited competitors and the brand name did not appear at all in ChatGPT research prompts.

In three months we set up the cluster architecture. Two topics with a pillar page and ten supporting articles each. Schema markup, AEO-friendly Q&A blocks, technical foundation repaired. First ranking shifts after eight weeks, AI citations in Perplexity within six weeks. Six months later branded search is up 80%, and the brand name appears in 40% of ICP-relevant ChatGPT prompts.

What clients usually ask.

Honest answers to the questions we hear before almost every SEO, AEO or GEO engagement. SEO/AEO/GEO is part of our broader marketing approach.

What exactly is the difference between SEO, AEO and GEO?

SEO is classic optimisation for Google and Bing. AEO focuses on AI Overviews and featured snippets within those search engines. GEO targets citations in chat interfaces (ChatGPT, Perplexity, Gemini, Claude). The technical foundation overlaps by roughly 60%, the writing and cluster strategy differs per layer.

How long before SEO delivers results?

First ranking shifts after eight to twelve weeks for new pillar pages. Significant traffic growth between six and nine months. Want to know where your site stands today? Take the RevOps maturity scan. AI citations in ChatGPT and Perplexity often come faster, sometimes within four to six weeks, because those engines crawl fresh and rely less on backlinks.

How do you measure visibility in ChatGPT and Perplexity?

We run a monthly set of 30 to 50 ICP-relevant prompts and check whether and how your brand is cited. Plus markup monitoring on your own content to see which parts LLMs actually cite. Tools we use are Otterly, Profound and Search Console.

Does schema markup still work in 2026?

More important than ever. Schema.org markup (FAQ, HowTo, Article, Service) helps both Google's AI Overviews and LLMs interpret your content correctly. On our own site it is now on every pillar, and we see citations in ChatGPT and Perplexity rising since we rolled it out.

Ready to start?

Ready to be visible in all three search worlds?

Start with a conversation. We do a quick audit on your current content, technical foundation and AI visibility. And give an honest scope, even if other priorities deserve attention first.

Book a call Take the Maturity Scan