An SEO competitive analysis is a structured comparison of your search visibility against your most important search competitors, across keywords, content, backlinks and share-of-voice. The goal is not ranking vanity, but uncovering gaps you can translate into concrete pipeline opportunities: search queries where your buyers drop off at a competitor.
Not a spreadsheet of positions, but a prioritised roadmap based on intent, feasibility and revenue opportunity.
Your real search competitors: the domains ranking for your buyer's search queries, not just your commercial rivals.
Which keywords do they rank for that you do not? Filtered on buying intent, not just volume.
What do they have that you are missing: a dedicated page, a deeper answer, a citable definition or table?
Which referring domains give them authority? We look for repeatable patterns, not one-off links.
What share of visibility in your topic goes to whom? Your baseline and your KPI.
Most analyses end as a list of keywords. We translate every gap into a concrete pipeline opportunity.
We weigh every gap on buying intent and estimated pipeline volume, not on search volume alone.
Missing pages are unanswered buying questions in your funnel, from top to bottom.
We focus on growing share-of-voice on your commercial clusters, linked to organic SQL inflow.
SEO in 2026 requires strategy, depth and technical skill. From the first session you sit at the table with your SEO consultant, your content owner and your strategist.
Honest answers to the questions we hear before almost every SEO, AEO or GEO engagement. SEO/AEO/GEO is part of our broader marketing approach.
An SEO competitive analysis is a structured comparison of your search visibility against your most important search competitors, across keywords, content, backlinks and share-of-voice. The goal is to uncover gaps and translate them into concrete pipeline opportunities, not to improve individual positions.
In five steps: identify your real search competitors, map the keyword gap and filter on buying intent, analyse the content gap (which pages and answers are you missing), investigate the backlink gap for repeatable authority sources, and calculate your share-of-voice as a baseline and KPI. Close with a roadmap prioritised on intent, feasibility and revenue opportunity.
Your search competitors are the domains ranking for your ideal buyer's search queries, and these are often not your commercial competitors. Trade media, comparison sites and foreign SaaS players frequently capture exactly the queries with buying intent behind them. The analysis therefore starts with the question of who is winning your buyer's attention in search.
That depends on the number of competitors, the breadth of the keyword cluster and whether it is a one-off analysis or an ongoing share-of-voice programme. A scoped one-off analysis is a project; continuous monitoring is monthly guidance. We are happy to put together a substantiated proposal based on your growth goal.
A thorough baseline is a one-off exercise; after that, ongoing monitoring of share-of-voice on your commercial clusters is sufficient, with a quarterly or bi-annual deep dive. SERPs, AI Overviews and competitors move continuously, so a snapshot ages quickly.
Want to know which search queries your buyers are landing at a competitor right now? See our approach for [SEO, AEO and GEO](/diensten/marketing/seo-aeo-geo) and schedule a call about your biggest search gaps.