4+
Fragmented suppliers
Four or more parties around your commercial stack, with separate invoices and separate roadmaps. No integrated picture.
REVOPS AS A SERVICE
RevOps as a Service: one team that keeps your commercial engine running.
RevOps as a Service is our ongoing retainer. No one-off projects, no rotating suppliers, no scope-creep proposals. Instead, a dedicated team covering Strategy, Marketing, Sales, Service and Training at a fixed monthly price with a light but predictable cadence. For B2B organisations of 50 to 500 employees that do not want to build their own RevOps function.
What do you get?
-
01
RevOps-team-as-a-Service Dedicated contact, fixed hours per month, fixed price with no surprises
-
02
Roadmap & dashboards Monthly roadmap and real-time dashboards that make pipeline impact visible
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03
Quarterly Business Review Quarterly KPI check and review of priorities
Ongoing work delivered for
Three agencies, four projects per year, and nobody who understands the engine.
The pattern we see in B2B mid-market: a marketing agency for demand generation, a separate sales trainer, a HubSpot partner for the technology, and a freelancer building the dashboards. Four invoices, four roadmaps, four different versions of the truth. Every time a project ends, everything stops until the next SOW. And whenever someone joins or leaves, the dashboards no longer add up.
We do it differently: one team covering all pillars at a fixed monthly price with an ongoing cadence. No stop-start, no translation loss, a team that knows your CRM and your numbers.
Q4
Rotating partners
New faces every quarter, dashboards that no longer add up, knowledge that walked out the door with the previous supplier.
4 wks
Downtime between projects
Between each SOW, work stands still for a month. Nobody owns the system when things are quiet.
0
Predictable annual budget
No fixed monthly price, but new proposals every time. The management team plans the marketing budget per project rather than per year.
Seven pillars, under one retainer, with one team.
The backlog moves across these seven pillars, steered by wherever the biggest gain is that quarter. Websites are deliberately not included in the retainer, those are separate engagements.
STRATEGY
Strategy
Data model, lifecycle stages, KPIs and how Marketing, Sales and Service live in the same data. The foundation everything else in the retainer is built on.
CRM
CRM
The CRM foundation on which Marketing, Sales and Service run. HubSpot implementation, data model, integrations and governance. No CRM, no RevOps.
MARKETING
Marketing
For teams that want to deliver predictable pipeline rather than improvising campaign by campaign. Content cadence and attribution at deal level.
SALES
Sales
Deal-stage hygiene, playbooks that reps actually use, and a forecast that does not need rewriting every quarter.
SERVICE
Service
Half your growth comes from retention and expansion, so we treat Service as a full pillar, not an afterthought once the deal is closed.
AI AGENTS
AI Agents
Prospecting, Content, Customer and Churn Agent. Always on across your CRM data, with a human as team lead. This is not a tool you switch on separately, it is the layer that accelerates your entire commercial engine.
TRAINING
Training and Adoption
Technology only becomes valuable when your team is still using it on a Friday afternoon. Training in groups of five on your own pipeline, with measurable adoption.
Approach
From one-off projects to an ongoing cadence.
Two weeks of onboarding, then an ongoing rhythm across all pillars in your scope. No restart with each new piece of work, with a backlog that moves with wherever the biggest gain is that quarter.
Weeks 1-2, Onboarding and Maturity scan
We run the Maturity scan, open up your CRM, talk to your management team and set the first six-month roadmap. The cadence starts immediately after. What you get: baseline, roadmap, scope document.
Month 1+, Operating cadence
Weekly stand-up on the backlog, monthly strategist review with Carel on direction and priorities, quarterly business review with your management team on numbers and course. What you get: a fixed rhythm, dedicated contacts.
Ongoing, work across all seven pillars
The backlog moves across Strategy, CRM, Marketing, Sales, Service, Training and the AI Agents layer. No restart per piece of work, a team that knows your numbers and adjusts where things are not working. What you get: continuity, a team that thinks alongside you.
Adoption built in
Adoption is not a separate project at the end. Every new workflow, every new dashboard and every process change comes with training and parallel support for the teams working with it. What you get: measurable adoption, no shadow spreadsheets.
Who it is for
When RaaS fits your situation.
RevOps as a Service is built for B2B mid-market: organisations between 50 and 500 employees with a commercial management team that has growth ambition but does not want to build a full in-house RevOps function. Usually HubSpot users, sometimes organisations considering HubSpot from Salesforce or their own stack.
A few signals we often see: three or more suppliers in the commercial stack, a forecast that is told differently every quarter, a CRM with fields nobody owns, and a management team that feels the engine is straining but does not know which lever to pull.
Good fit
- B2B mid-market, 50 to 500 FTE
- HubSpot users or organisations considering HubSpot
- Commercial management team with growth ambition
- No full in-house RevOps function
- Work across multiple pillars simultaneously
- Preference for continuity over projects
Less of a fit
Organisations under 50 FTE (too small for the cadence), companies looking only for tooling work (a one-off project serves you better) and organisations that only want a website engagement (not in RaaS, we do that as a separate engagement).
Our packages
Three starting points, no rigid packages.
RaaS does not have rigid tier packages. We work in scope and hours allocation per month. Indicative range: €4,500 to €12,500 per month depending on scope and team size. Fair ramp-up at the start, fair wind-down at the end, cancellable per quarter.
Light
For growth companies
From €
4.500
/ mnd
For B2B 50-150 FTE with 1-2 active pillars per quarter.
- 1-2 active pillars per quarter
- Monthly strategist review with Carel
- Weekly stand-up on the backlog
- First 2 wks: Maturity scan and roadmap
- Cancellable per quarter
Most popular
Core
For growth organisations
From €
7.500
/ mnd
For B2B 150-300 FTE with 3-4 active pillars and weekly cadence.
- 3-4 active pillars in parallel
- Weekly strategist stand-up
- Monthly business review with management team
- Dedicated team of 3 specialists
- Quarterly roadmap and KPI tracking
- Cancellable per quarter
Plus
For scale-ups and mid-market
From €
12.500
/ mnd
For B2B 300-500+ FTE with all 5 pillars and AI/agents layer.
- All 5 pillars active
- Daily availability (Slack/Teams)
- Dedicated team of 4-5 specialists
- AI-readiness scan and Breeze agents layer
- Weekly business review with management team
- Quarterly strategy session with Carel
- Cancellable per quarter
All packages are tailored within a fixed monthly price. Call us and we will find the right fit, retainers often start at Light and grow to Core by month 3 to 6.
The RaaS team
Who will be at the table with you.
RaaS is a team offering. Not one person with a holiday risk, but a dedicated team that knows your CRM and your numbers. Carel is the strategist and ultimately responsible, with the team working beneath that depending on scope.
Frequently asked questions
Frequently asked questions about RevOps as a Service.
Questions we receive from management teams, commercial directors and RevOps leads thinking about moving from one-off projects to a retainer.
What is included in the RaaS retainer? +
Five pillars under one retainer: Strategy (RevOps strategy, CRM architecture, GTM, operating model), Marketing (demand generation, performance, content, automation), Sales (CRM for sales, enablement, forecasting, outbound), Service (Service Hub, customer success, AI for service) and Training and Adoption (CRM training, RevOps training, adoption programme). Websites are deliberately not included, we do those as separate engagements.
What is the minimum cost and what do you get for it? +
From €4,500 per month. Indicative range €4,500 to €12,500 per month depending on scope and team size. For that you get a dedicated team, a weekly stand-up, a monthly strategist review with Carel, a quarterly business review with your management team and ongoing work on the pillars in your scope. No rigid packages, but a clear hours allocation per month.
Can I cancel mid-contract? +
Yes. The retainer is ongoing and cancellable per quarter. We work with a fair ramp-up at the start (the first month has a lot of onboarding work) and a fair wind-down at the end (handover to a successor or your own team). No annual contract as a lock-in, but a minimum of one quarter so we can actually deliver something.
What if I only need one pillar, for example Marketing only? +
You can, but a one-off project on that pillar often serves you better. RaaS is built for organisations that want to work across multiple pillars at the same time, that is where the continuity adds its value. If you start with Marketing only and grow from there, we scale with you. Schedule a call and we will look at which format fits your situation.
How does the operating cadence work? +
Weekly 30-minute stand-up on the backlog and current work. Monthly strategist review with Carel on direction and priorities. Quarterly business review with your management team: what has been delivered, what is on the roadmap, where do you course-correct. The cadence is light but predictable, so the management team knows when to expect decisions.
How does RaaS differ from a traditional HubSpot agency? +
A HubSpot agency typically delivers projects: implementation, migration, a campaign. Done, next project. RaaS is an ongoing retainer with a dedicated team covering all five pillars and carrying the strategy forward. No rotating project managers, no scope-creep proposals, with continuity and a team that knows your CRM and your numbers. For clients who already know what they want and only need execution, a one-off project sometimes remains the better choice.
Do you also work in Salesforce or Attio for RaaS? +
Our preference is HubSpot as we are a Diamond Partner and have the deepest expertise there. We also work with teams on Salesforce, Pipedrive, Attio and Zoho, but the hands-on tooling work is strongest in HubSpot. For RaaS in another CRM we assess case by case whether we are the right partner, or whether a specialist is a better fit.
Do you have KPIs you steer on? +
Yes. We steer on pipeline coverage, forecast accuracy, lifecycle conversion per stage, sales cycle time, adoption metrics (login frequency, data completeness) and customer retention. The exact KPI set is established in the first month based on your operating model and objectives. We report monthly and discuss it every quarter in the business review.
One team, one retainer, all pillars
One team, one retainer, all pillars.
Schedule a no-obligation 30-minute strategy call. We look at your current stack together, which pillars are causing the most friction and whether an ongoing retainer fits your situation. Not a sales call, just a conversation about what would work.
Want to do your own baseline first? Take the Maturity scan and we will use the outcome as the starting point.