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WHAT'S INCLUDED

Per month, concrete: hours, scope, rhythm and the team.

RaaS is not a black box. Below you can see per month how many hours are available, which pillars we work across, the rhythm we operate at, and which Addmark team members are in your retainer. Different per package, identical in structure. Because predictability is the whole point.

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Per month with every retainer
  • 01
    Fixed hours allocation 30 to 100+ hours per month distributed across a fixed team. No overruns, no additional invoices
  • 02
    Cadence with rhythm Weekly stand-up, monthly strategy review, quarterly business review with your MT
  • 03
    Multi-pillar scope 1 to 5 active pillars in parallel. Strategy, Marketing, Sales, Service and Training and Adoption
What's included per month

Four dimensions: hours, scope, rhythm and team.

Each month we work across four dimensions. Click on a dimension to see what is concretely delivered per Essentials, Growth and Scale.

Capacity

How many hours are available for you each month

We do not bill by the hour, but the hours allocation indicates the capacity your retainer has available each month.

Essentials: approximately 30 to 40 hours per month, distributed across a team of 2 specialists. Enough for 1 to 2 active pillars with a relaxed cadence.

Growth: approximately 60 to 80 hours per month, distributed across a team of 3 specialists. Enough for 3 to 4 active pillars with a weekly cadence.

Scale: 100+ hours per month, distributed across a team of 4 to 5 specialists. All 5 pillars active plus the AI agents layer, with daily availability via Slack or Teams.

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Which pillars active

Which pillars we run simultaneously

The Addmark architecture has five pillars: Strategy and Foundation, Marketing, Sales, Service and Training and Adoption. Each month we determine together where the greatest gain lies and which pillars are active.

Essentials: 1 or 2 active pillars per quarter. Usually Strategy and one of the three engines (Marketing, Sales or Service), supplemented with Training where needed.

Growth: 3 to 4 active pillars in parallel. Strategy continues throughout, two engines fully active, plus Training built into every new workflow or dashboard.

Scale: all 5 pillars active plus the AI agents layer. Strategy, Marketing, Sales, Service and Training run in parallel with dedicated capacity per pillar.

View the 5 pillars

Fixed cycle

The rhythm in which we collaborate

The cadence is light but predictable, so your MT knows when decisions are expected and when reports are due.

Weekly: 30-minute stand-up on the backlog and current work. What is done, what is blocking, what is on this week's plan.

Monthly: strategy review with Carel on direction and priorities. Are we hitting targets, do we need to adjust, does the scope still make sense?

Quarterly: business review with your MT. What has been delivered, what is on the roadmap, where do you course-correct, and how does the retainer stand at KPI level.

Scale also includes daily availability via Slack or Teams for quick switching between sessions.

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Who works on it

Which team members are in your retainer

RaaS is a team offering, not a freelancer rotation. A fixed team that learns your CRM and your numbers and stays.

Carel Schrier is the strategist and final responsible on every retainer. He leads the monthly strategy review and attends the quarterly business review.

Kim Loonen is the ongoing consultant on most retainers: stand-ups, hands-on work in HubSpot, training in groups of five.

Carsten Huiskamp builds and maintains the CRM architecture. Data model, lifecycle stages, scoring and integrations.

Yoni Lammens does the deep HubSpot work: properties, automation, custom objects, complex integrations.

Sander Adriaanse and Dante Zwanenburg run the Marketing and Ads pillar and the Content and Ads Agent.

With Essentials, usually 2 of the 6 are in your team, with Growth 3, with Scale 4 to 5.

Meet the team
Pillar overview

Work moves across these five pillars.

Each quarter we determine together which pillars are active. The backlog moves across these five pillars, driven by where the greatest gain lies for your commercial engine. Websites are deliberately not included in the retainer; those are separate engagements.

STRATEGY

Strategy

Data model, lifecycle stages, KPIs and how Marketing, Sales and Service live in the same data. The foundation everything else in the retainer rests on. Active in every retainer, including Essentials.
MARKETING

Marketing

For teams that want to deliver predictable pipeline rather than improvising campaign by campaign. Content cadence and attribution at deal level. Delivered by Sander and Dante.
SALES

Sales

Deal stage hygiene, playbooks that reps actually use and a forecast that does not get rewritten every quarter. Yoni does the deep HubSpot work, Kim handles adoption.
SERVICE

Service

Half your growth is in retention and expansion, so we treat Service as a full pillar. Carsten and Kim deliver the Customer and Churn agents in the Scale retainer.
TRAINING

Training and Adoption

Technology only becomes valuable when your team is still using it on a Friday afternoon. Training in groups of five on your own pipeline, with measurable adoption. Built into every new workflow or dashboard.
AS A SERVICE

RevOps as a Service

Everything together under one retainer. A team that knows your CRM and your numbers, no restart per piece of work, with a backlog that moves with wherever the greatest gain lies that quarter.
Case · B2B mid-market, ~180 FTE

From a block of 4 separate quotes per quarter to a team that keeps the engine running

An industrial B2B organisation of approximately 180 employees was working with four different agencies: one for HubSpot, one for SEO, one for content and one for sales enablement. Every quote meant scope creep, every quarter they puzzled over who was responsible for what. The CFO saw a total budget sitting 30 per cent above plan with no clear picture of where the impact lay.

We stepped in with a Growth retainer: three pillars active (Strategy, Marketing and Sales), Carel as strategist, Kim as ongoing consultant, Yoni and Sander on execution. Weekly stand-up, monthly review with the CCO, quarterly business review with the MT. After six months the stack was consolidated, three of the four former suppliers wound down and pipeline coverage was twice as predictable.

Read more cases
B2B client
CCO, ~180 employees · B2B client
4 to 1
suppliers consolidated
6 mths
to stable cadence
2x
predictable pipeline coverage
Concrete, predictable, no noise

Clear about what you get. Ready to see what fits?

Schedule a no-obligation 30-minute call. Together we look at which pillars are causing the most friction in your case, how much hours allocation is realistic and which team composition fits best. Not a sales call, just a conversation about scope.

Want to know who RaaS is a good fit for? Or view the pricing, or take the Maturity scan first to have a baseline before you go into the call.

Schedule a call View pricing