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Tailored training

Marketers who build workflows that keep running.

UTMs that hold, workflows that are still running after three months and an MQL report that sales actually trusts. We train marketers in groups of 5 on their day-to-day work in HubSpot, using their own campaigns as practice material and as the first real deliverable. Two weeks of parallel support after the session on the first live launch.

Schedule a session Take the Maturity scan first
What you get
  • ✓ Groups of 5 on your own campaigns
  • ✓ UTM plan and source attribution in a doc
  • ✓ 2 wks of parallel support on the first launch
  • ✓ Workbook with workflows and campaign architecture
Step 1 · Assess

First, we look at where your marketing team stands today.

Which campaigns are running, what do the workflows look like, which reports are trusted, which UTMs get lost. From that we build a training that fits where your team is stuck, not a generic HubSpot manual. Content marketers and marketing ops get separate cohorts.

What we ask before booking a session:

  • ✓ How many marketers and what role split (campaign, ops, content)?
  • ✓ Which workflows and automations are running now?
  • ✓ How is UTM discipline and lead source attribution handled?
  • ✓ Which report lands on the table each month, and how much is it trusted?
  • ✓ What is the biggest friction with sales over MQLs?
Step 2 · Design

Then we choose the modules your team actually needs.

Not every marketing organisation needs everything at once. We select modules based on the intake, split content marketers and marketing ops into separate cohorts of 5, and set up all practice material on your HubSpot.

Module

Campaign architecture

How to set up campaigns in HubSpot, how to link assets and how to report at campaign level later. UTM discipline and source attribution in one go.

Module

Workflows and automation

Building workflows that do not break within three months. Triggers, enrolment criteria, suppression lists and what is better left manual.

Module

Reporting and attribution

MQL versus SQL, marketing-influenced versus marketing-sourced, dashboards that hold up in the sales meeting. Built on your own funnel data.

Where and how

Online, on-site or a combination.

For marketing teams online often works well because we are working in HubSpot anyway. A day on-site delivers more interaction and direct coaching at the screen.

Online

Via Teams or Zoom, sessions of 90 to 120 minutes with screen sharing on your own HubSpot. Practical for teams spread across multiple offices.

  • Up to 12 participants per session
  • Recording and workbook afterwards

On-site

At your office, half-day or full day. Workshop format where we build workflows and campaigns together.

  • Up to 15 participants per day
  • We bring a template canvas

Hybrid

A kick-off day on-site, follow-up sessions online. Coaching between sessions to resolve campaign questions.

  • Mix of group and one-to-one
  • Coaching between sessions
What your team can do afterwards

Campaigns that contribute measurably.

Concrete skills for your marketing team. Not vague "data-driven", but workflows that keep running and a report that sales does not dismiss.

✓ Set up a campaign with UTM and source attribution
✓ Build and debug workflows
✓ Create a dashboard that sales trusts too
✓ Back MQL and SQL with data
✓ Read and explain lead source reports
✓ Onboard a new marketer independently
Who delivers the training

Yoni designs, Kim trains.

For marketing team training you work with Yoni and Kim. Yoni builds the curriculum, Kim leads the group and does the hands-on coaching afterwards.

Yoni Lammens

Yoni Lammens

Strategist & training architect

Conducts the intake, aligns the scope with your marketing organisation and designs the curriculum. Makes sure campaign architecture and reporting are tackled hand in hand.

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Kim Loonen

Kim Loonen

Consultant & online marketer

Leads the group, delivers the hands-on sessions on your own campaigns and workflows, and coaches marketers afterwards on their first live launches.

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Pricing

Our pricing is tailored.

Our services are bespoke. Many clients choose a continuous RevOps-as-a-Service retainer in which strategy and execution come together. Schedule a call and we will put together a quote for your situation.

Schedule a call for a price indication Read more about RevOps-as-a-Service →
Questions

What clients usually ask.

How long does a training session take?
Online sessions run 90 to 120 minutes. On-site sessions are usually a half-day or full day. A complete marketing programme is 3 to 5 sessions spread over 4 to 6 wks.
Can I get one-to-one coaching?
Yes. We often combine group sessions with one-to-one coaching for the marketing lead, to work on campaign strategy or attribution decisions.
Do I receive materials afterwards?
Yes. A workbook with the finalised workflows and campaign architecture, recordings of online sessions and the UTM plan in writing.
What does a marketing team training cost?
Single session 950 to 1,800 euros, a full programme of 3 to 5 sessions between 4,500 and 12,000 euros depending on team size and number of modules. Fixed scope price after the intake.
Can the training be delivered in English?
Yes. We train in Dutch or English and mix where useful for international marketing teams.
Do you only train on HubSpot?
HubSpot is the most-requested marketing tool and we are a Platinum Partner. We also train on ActiveCampaign or Marketo, though the hands-on depth there is somewhat less.
How many marketers does this work for?
We train in groups of 5, with separate cohorts for content marketers and marketing ops. For a team of 10 marketers we run 2 cohorts. Below 3 it becomes one-to-one coaching with the marketing lead. Per cohort, 2 to 3 sessions plus 2 wks of parallel support on the first live launch.
Do you work with our content people as well, or only ops?
Both. For content marketers the focus is on campaign architecture, UTM and how a blog or email asset shows up in the report later. For marketing ops it is about workflows, the data model and attribution. We split the group when that helps.

Ready to have your marketing team truly deliver?

Schedule a short intake. We listen, look at which modules are useful and give you an honest price.

Schedule a session Take the Maturity scan