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Tailored training

Sales reps who move deals through stages, not around Outlook.

Pipeline discipline, sequences and a forecast that holds up in the management meeting. We train reps and sales leads in groups of 5 on your own pipeline, using real deals as practice material. No sales methodology on slides, just actions that become visible in the tool. Two weeks of parallel support after the session, so the first pipeline review looks genuinely different.

Schedule a session Take the Maturity scan first
What you get
  • ✓ Groups of 5 on your own pipeline
  • ✓ Sequences and forecasting cadence in writing
  • ✓ 2 wks of parallel support after the session
  • ✓ Workbook with screenshots from your HubSpot
Step 1 · Assess

First, we look at how the sales team works today.

Who enters what, what does the pipeline look like, which deal properties stay empty. From that we build the training, not from a generic Sales Hub curriculum. Experienced reps get a different cohort from reps in their first quarter.

What we ask before scheduling a session:

  • ✓ How many sales reps and how many sales leads in the team?
  • ✓ Which deal stages are set up, and how consistently are they used?
  • ✓ Are you working with sequences and cadences, and how?
  • ✓ What does your forecast meeting look like today?
  • ✓ Which behaviour do you genuinely want to see change after the training?
Step 2 · Design

Then we choose the modules your sales team actually needs.

We select modules based on the intake and split reps into cohorts of 5 per skill level. A new rep and a power user in the same session creates frustration on both sides.

Module

Pipeline discipline

Moving deals through stages, filling deal properties consistently, monitoring deal ageing. What is better left manual and what you automate.

Module

Sequences and outreach

Building and using sequences without becoming spammy. When to stop a sequence, how to personalise and how to measure the first reply.

Module

Forecasting and pipeline review

Forecast cadence with your sales leads, pipeline reviews on real data, win/loss discipline. So the management figure is substantiated before it lands on the table.

Where and how

Online, on-site or a combination.

For sales teams, on-site usually works best because reps learn more from each other in person. Online works well for distributed or international teams.

Online

Via Teams or Zoom, sessions of 90 minutes. Good for distributed teams and for practising sequences and pipeline reviews live in the system.

  • Up to 12 reps per session
  • Recording and workbook afterwards

On-site

At your office, half-day or full day. Room for role-plays, pipeline walkthroughs and direct coaching on real deals.

  • Up to 15 reps per day
  • We bring practice cases

Hybrid

Kick-off on-site, follow-up sessions online between sales cycles. Suited for teams working across multiple offices or countries.

  • Mix of group and one-to-one
  • Coaching between sessions
What your team can do afterwards

A pipeline that is manageable.

Concrete skills for your sales team and sales leads. No sales methodology on slides, just working discipline in HubSpot.

✓ Move a deal correctly through stages
✓ Run pipeline reviews on real data
✓ Set up and evaluate sequences
✓ Spot and act on deal ageing signals
✓ Back the forecast with data for management
✓ Run a win/loss analysis independently
Who delivers the training

Yoni designs, Kim trains.

For sales team training you work with Yoni and Kim. Yoni builds the curriculum, Kim leads the group and coaches reps and leads on their own pipeline.

Yoni Lammens

Yoni Lammens

Strategist & training architect

Conducts the intake, aligns the scope with your sales organisation and designs the curriculum. Makes sure pipeline discipline and forecasting are tackled hand in hand.

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Kim Loonen

Kim Loonen

Consultant & trainer

Leads the group, delivers hands-on sessions on your own pipeline and deals, and coaches reps on their first real pipeline reviews after the training.

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Pricing

Our pricing is tailored.

Our services are bespoke. Many clients choose a continuous RevOps-as-a-Service retainer in which strategy and execution come together. Schedule a call and we will put together a quote for your situation.

Schedule a call for a price indication Read more about RevOps-as-a-Service →
Questions

What clients usually ask.

How long does a training session take?
Online sessions run 90 to 120 minutes. On-site sessions are usually a half-day. A complete sales programme is 3 to 5 sessions spread over 4 to 6 wks, often followed by 4 weeks of pipeline coaching.
Can I get one-to-one coaching?
Yes. One-to-one works especially well for sales leads who want to work on forecasting discipline or pipeline reviews. For reps, a small group works better, with role-play.
Do I receive materials afterwards?
Yes. A workbook with the sequences, pipeline cadence and forecast template, plus recordings of online sessions.
What does a sales team training cost?
Single session 950 to 1,800 euros, a full programme of 3 to 5 sessions between 4,500 and 12,000 euros depending on team size. Fixed scope price after the intake.
Can the training be delivered in English?
Yes. We train in Dutch or English and mix where useful for international sales teams.
Do you train on sales methodology as well?
No, no sales methodology such as MEDDIC or SPIN. We do cover pipeline discipline and the cadence to make such a methodology work in HubSpot. We are happy to collaborate with a sales coach who handles that part separately.
How many reps does this work for?
We train in groups of 5. For a team of 20 reps we run 4 cohorts, split by skill level or segment. A power user and a rep in their first quarter in the same session creates frustration on both sides. Per cohort, 2 to 3 sessions plus 2 wks of parallel support.
What if our reps have little interest in using the CRM?
That is usually the starting point, not the exception. We address it by linking training to something that directly helps the rep, such as a sequence that generates warm replies or a dashboard they can use to read their own forecast. Adoption follows value, not obligation.

Ready to make your sales pipeline genuinely manageable?

Schedule a short intake. We listen, look at which modules are useful and give you an honest price.

Schedule a session Take the Maturity scan