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Landing pages that convert, not just capture clicks.

Many campaigns burn budget on a homepage or a generic service page that fails to deliver on the ad promise. We build campaign-specific landing pages per ad group, per ICP and per intent level, with a measurement setup that shows per variant what converts to SQL and deal.

Book a landing page call Take the Maturity Scan

What you get

2-5x
Higher conversion versus generic pages
10 days
From brief to live landing page
1
Template, infinite variants

The observation

A homepage is not a landing page, and neither is a service page.

The ad promises to solve a specific problem, the visitor lands on a page with four navigation options and six proposition blocks. Visitor bounces within five seconds. We do it differently: 1 page, 1 promise, 1 next step, built from a template that delivers variants per ad group and ICP within the broader websites offering. These are the four patterns we see in almost every campaign audit.

Message mismatch with ad

The ad promises a solution to problem A, the page talks about B, C and D with a homepage hero that connects to nothing. Bounce rate above 70 per cent.

Too many CTA choices

Demo, contact, whitepaper, newsletter, chatbot and footer links. The visitor chooses none of them. Decision fatigue is not a psychological trick, it is measurable.

No social proof at the action

Reviews and client logos appear at the bottom of the page, not next to the form where doubt arises. Trust placed in the wrong position.

No measurement setup per variant

Conversions are counted, but not per ad group, per ICP or per variant. You know which campaign delivers clicks, not which variant delivers SQL or deal.

Approach

From brief to a scaled variant machine.

First template is a sprint of 3 to 4 weeks, including copy research and tracking. After that the machine is in place: for each new ad group or ICP we build a variant in 1 to 2 weeks without starting from scratch, fed by our SEO/AEO research.

01 01

Brief

Target audience, intent level, offer and primary success metric. We start with what the campaign needs to achieve, not with the design.

02 02

Copy framework

Hero promise, proof, objection handling, CTA. Following a fixed B2B conversion structure with social proof next to the form.

03 03

Build

HubSpot landing page template with editable modules. Strict constraints on brand colour and typography, room for variant copy and imagery per ad group.

04 04

Tracking

UTM mapping per ad group, micro-conversions on scroll depth and CTA click, and HubSpot lifecycle connection. Every variant is traceable to deal level.

05 05

Scale

One variant per ad group, one tone of voice per ICP. Four to eight new variants per month without redrawing the template.

Who helps you

Three specialists on your landing page project.

Designer, ads specialist and CMS architect build together. A landing page is a campaign asset, not a standalone page.

Sander Adriaanse

Webdesign / Frontend lead

Designs the landing page template and variant components. Maintains conversion architecture (form position, social proof, CTA) and brand consistency across variants.
Dante Zwanenburg

Content & Ads Specialist (lead)

Leads the landing page strategy. Ensures ad copy and page promise align one-to-one. Writes the copy frameworks, plans the variant roadmap and conducts message testing.
Carsten Huiskamp

CMS Architect

Builds the template, connects forms to HubSpot lifecycle and lead routing. UTM mapping, micro-conversion tracking and attribution are baked in from the first variant.

Case · B2B mid-market

From homepage as landing page to 12 variants per month

A B2B SaaS client ran LinkedIn Ads and Google Ads to the homepage and a generic service page. Conversion rate of 0.6%, no variant data, no link between ad group and SQL. Marketing spend of 8,000 euros per month, no basis for understanding which campaign worked or did not without sound CRM architecture.

In three weeks we built a landing page template with variant modules and HubSpot lifecycle connection, combined with CRO and A/B testing. After the first month, 6 variants were running per ICP and intent level. Conversion rate rose to 3.2%, a 5x lift. Cost per SQL dropped by 60%. Marketing now reports per variant rather than per campaign total.

What clients typically ask.

The questions that arise before a landing page project starts.

How quickly can we have a landing page live?

With an existing template and a clear brief: 10 working days. The first landing page for a new campaign takes three to four weeks including copy research, template build and tracking setup. After that every next variant is much faster, because we are not building from scratch again.

Is each landing page built separately or do you work with templates?

Templates. For each service or campaign type we build 1 template with editable modules. Variants per ad group, ICP or intent level are assembled without rebuilding. That scales easily to dozens of variants without brand consistency slipping.

Do you also handle the campaign and ads?

Often yes, via our Marketing services. Dante is both landing page strategist and ads specialist. The ad copy and the page promise then align one-to-one. Works just as well when your internal ads team runs the campaign.

How do we measure what works?

UTM mapping per ad group, micro-conversions on scroll depth and CTA click, and form events connected to HubSpot lifecycle. This lets us see per variant not just the conversion rate, but also how many SQLs and deals it produces. No vanity metrics.

Do you build only in HubSpot or elsewhere too?

Preferably in HubSpot CMS, because forms land directly in lifecycle and variant data feeds back to contacts and deals. For clients using WordPress, Unbounce or a headless setup, we build in those environments too. The hypothesis and copy framework remain the same.

What does a landing page project cost?

Our services are bespoke. The first template plus copy research is a one-off block. For ongoing variant production we often work with a RevOps-as-a-Service retainer in which design, copy, build and tracking come together. Book a call and we will put together a quote based on your campaign volume.

Ready to start?

Ready for landing pages that convert?

Start with a conversation. We look at your current campaign output, conversion data and tracking. After that you get an honest scope, even if the ads side needs adjustment first before a new landing page makes sense.