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CRM / HUBSPOT IMPLEMENTATION

HubSpot Marketing Hub implementation with data discipline from day one.

We implement HubSpot Marketing Hub for B2B mid-market teams that want marketing and sales to speak the same language. Forms, smart lists, workflows, email tool and attribution, built on a data model that still makes sense three years from now. Addmark is a HubSpot Platinum Partner since 2020.

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What do we deliver?
  • 01
    Working Marketing Hub Forms, lifecycle, workflows and email tool configured for your funnel
  • 02
    Attribution dashboard First, last and multi-touch attribution at deal level
  • 03
    Adoption package Playbook, training and governance for your marketing team
What you end up with

What a Marketing Hub implementation with us involves.

A Marketing Hub implementation with us is not a tool rollout, it is configuring your demand engine on a data model that holds. We build forms, smart lists, workflows, the email tool and attribution reports so they connect with your sales process, not alongside it.

Most tenants we take over have a Marketing Hub where things have been switched on independently for three years. Forms nobody knows about, workflows running silently, lifecycle stages that do not match sales. We rebuild that on a foundation that fits your GTM, or we start greenfield. HubSpot Marketing Hub is an agentic platform in 2026 with Breeze on top, and we land it so AI features deliver real value rather than adding another layer of complexity.

What you end up with

  • Marketing Hub fully configured (forms, lists, workflows, email)
  • Lifecycle stages connected to the sales process
  • Lead scoring model based on fit and intent
  • Attribution reports at deal level, not click level
  • Campaign template pack for recurring execution
  • Governance doc for properties, lists and workflows
Case · Visma Raet

From ad-hoc mailings to an attribution dashboard at deal level in eight weeks

A B2B SaaS company with 200+ employees had Marketing Hub running, but marketing could never prove which campaign contributed to which deal. Forms and lists had been built independently over three years, and lifecycle was not connected to sales stages.

In eight weeks we redesigned the lifecycle, built lead scoring based on fit and intent, and configured the attribution reports so every deal is traceable to a source and a campaign. Marketing can for the first time show pipeline contribution per channel.

Read more cases
Marketing Manager
B2B SaaS, ~200 employees · Marketing Manager
8 wks
lead time
100%
deals traceable
3x
campaign velocity
Who helps you

Two owners on your implementation.

Hub implementations at Addmark are people-driven. Carsten as CRM Architect and Carel as RevOps Lead own the engagement from kick-off to handover.

  • Carsten Huiskamp

    Carsten Huiskamp

    CRM Architect / Hub owner

    Builds the Marketing Hub layer: forms, lists, lifecycle, workflows and attribution. Owner of the configuration and the governance.

  • Carel Schrier

    Carel Schrier

    RevOps Lead / Strategist

    Runs the discovery, translates GTM into lifecycle and attribution. Stays involved until the handover to your marketing team is complete.

Frequently asked questions

What clients usually ask.

Straight answers to the questions we hear on almost every Marketing Hub engagement.

How long does a Marketing Hub implementation take?

Greenfield six to eight weeks, reconfiguring an existing tenant eight to twelve weeks. Migration from Marketo or Pardot typically runs twelve to sixteen weeks because data cleaning and mapping take the most time. We work in sprints, so every two weeks you see progress in a working setup.

Does this not belong under the Marketing pillar?

No. Marketing with us is about campaigns, content, attribution and demand generation. Hub implementation is about data architecture, configuration and governance. That belongs under CRM, alongside Sales Hub and Service Hub. A marketing plan and a Marketing Hub are two separate engagements that do connect.

Which HubSpot licence level do we need?

For B2B mid-market, Marketing Hub Professional works in most cases. Enterprise is worthwhile if you need multi-touch attribution, custom event triggers or multiple business units. We do not automatically recommend the highest tier, only what you will actually use.

How does this connect to CRM architecture?

The CRM architecture is the data model that Marketing Hub runs on. If you do not yet have an architecture, we design it in the first phase of the implementation. If you already have one, we implement on that blueprint without redesigning it.

Do you also run the campaigns afterwards?

Yes, optionally. Under a RevOps as a Service retainer we run the first months of campaigns alongside you, while your internal team gets up to speed. After that we step back to an architect role or disengage entirely.

Ready to start?

Ready for a Marketing Hub that grows with you?

Book an implementation call. We look at your current setup and goals, then give you an honest scope and plan.

Book an implementation call Take the Maturity Scan first